Photo: Ryan Cheng


Tourism Vancouver’s International Markets team can offer you a wealth of industry knowledge and destination experience, as well as offering you other resources to help you sell Vancouver to your clients.  Here’s just a sampling of how we can assist you. 

Trade Talk

Trade Talk is our monthly e-newsletter, written especially for the travel trade. In it, you’ll find information on new products, destination updates, upcoming events, and insiders’ tips on the city.  You can download the latest edition here.

Product Development

Need new ideas or an update on new products? Destination Vancouver can help you design new packages and customized itineraries for special-interest groups and FIT customers. We offer a wide range of suggestions for different activities and attractions throughout Vancouver and beyond.

Planning Assistance

When you’re looking for a Vancouver hotel, restaurant or other tourism supplier, our team is happy to provide qualified referrals. Not only will this save you time, but tapping into Destination Vancouver’s local industry knowledge will ensure that you find the best supplier to fit your client’s needs.

Experiencing Vancouver Yourself

Experiencing Vancouver for yourself is definitely the best way to learn about the city. We encourage all Vancouver Specialists to explore Vancouver, and for those travelling independently, you can take advantage of one of the VSP benefits and utilize the exclusive Vancouver Destination Experience Pass to take advantage of complimentary admission to Vancouver attractions and sightseeing activities. We can also access exclusive industry familiarization rates for accommodation and outdoor activities in Vancouver. Contact your International Markets representative for more information.

New for 2022 is the Vancouver Destination Experience Pass is a digital pass provided by e-mail and/or text message.

Familiarization Trip Coordination

For those arranging to bring a qualified travel trade group to Vancouver on a familiarization tour, Tourism Vancouver can assist with ground arrangements including sightseeing, accommodation, attraction admission and transportation on a discounted or complimentary basis.*

*Due to the current travel restrictions, Destination Vancouver is not not able to offer Familiarization Tour assistance for now.

Destination Images

You may also register for access to the BC Content Hub where our Vancouver destination images and video footage are available for use when marketing Vancouver to your clients.

Destination image bank or stock video footage

The Canada Specialist Program (CSP)


The Canadian Specialist Program (CSP) is Destination Canada’s (DC) program to educate travel trade professionals about travel to Canada. A very important part of the program is the CSP website, designed to help travel agents around the world to learn more about Canada. Participants need to pass modules to become a Canada Specialist.

The CSP is organized by Canadian experiences; this way agents can become an expert not just in Canada, but in all the unique experiences it offers to their clients. After completing the two foundation modules: Travel Information and Geography, agents will need to complete three experience-based modules to qualify as a qualified Canada Specialist. They can choose from these modules: Accommodations, Active adventure, Cruise and Rail Travel, Food and Wine, Vibrant Cities, Wildlife Viewing. Imaginative visuals While learning at their own pace, agents must pass a quiz on each module to progress to the next. Once an agent has passed the program and become a Canada Specialist agent, they'll have special operator links, itineraries and resource material at their fingertips. We've designed this tool to be inspiring and practical. We want travel agents to use the CSP site as a learning, reference and sales tool. Here, they’ll have all the information they need to sell Canada.

Agents successfully completing the course will receive a suitable for framing certificate and will also gain access to a wide range of benefits such as downloadable marketing materials, invitations to CSP agent familiarization (fam) trips, discounted travel offers and rates from Canadian industry as well as the opportunity to be listed on DC’s consumer website, where consumers interested in travel to Canada will be able to search for them and much more depending on markets.* The CSP website is currently going through a remodel and will not be active until 2021. Click here for more information.

Fun Fact


The outdoors Kitsilano public pool is Canada’s longest pool at 137.5 m (451 feet), just short of the length of three Olympic-size swimming pools. It’s also the only heated saltwater pool in the city.

Fun Fact


BC Place Stadium, home of the Vancouver Whitecaps and the BC Lions, has the world’s largest retractable roof, revealing 7,500 sq. m (80,279 sq. ft) of sky when fully opened.

Fun Fact


From 1932 to 1980, the building housing the Vancouver Police Museum was the city's morgue.